In Jewel Land, Jewelpets, creatures who has the natural ability to use magic lived in harmony with the Witches, attending the School of Witchcraft and Wizardry to learn to use magic with their Jewel Eyes. However for Ruby, a white Japanese Hare whose magic sometimes fail, is appointed to go to the Human World to search for her partner. But when she used the card the magicians gave her, she was sent to the Human World...